There have been so many victims that they are starting to find each other online. A new Yahoo group, "RomanceScams," was founded last month by Smalley and Barb Sluppick, who said she almost fell for a similar scam earlier this year. Among the hundreds of messages posted to the group are photographs of alleged scammers, links to potentially fraudulent online dating ads, and copies of come-on e-mails. The group is trying to publicize the problem to limit the damage.

"How many people are out there thinking they found the love of their life and they have no clue what's happening?" Sluppick said. "The first thing most people say to me when they contact me is, 'I can't believe I was so stupid.' "

Sweetheart scams appear to be on the rise, said Julie Ferguson, executive director of the Merchant Risk Council, which tracks scams for online retailers.

"I am definitely getting more calls on this. I used to get one every three months. Now, I get one every couple of weeks or so because it's the easiest way to get somebody hooked," Ferguson said. "The stories are so-gut-wrenching sad."

Some scammers seem to deliberately target groups set up for Christian singles, she said, where people may be less likely to be suspicious. "When you are meeting someone else on a Christian site, you think you are safe."

No dating site is immune from scams, said Jason Tarlowe, who operates MatchDoctor.com, where Smalley met Richie. "This hurts our business. We don't want this," Tarlowe said. "We're trying to do everything possible ... We don't want people to be taken in."

But they are, said Donna Gregory, supervisory internet crime specialist at the FBI's Internet Fraud Complaint Center. She said the con artists are relentless.

"We've even seen them take as long as a year (to seduce a mark)," Gregory said. Con artists will hunt for people's weaknesses, find out what they care about -- such as Grateful Dead music -- and then go in for the kill.

Sometimes, the online suitors don't even ask before sending money orders. They just send them, then guilt their targets into forwarding on the cash, Gregory said. In other cases, the con artists aren't after money -- they are after shipping help. They ask their correspondents to "re-ship" items to locations in Nigeria. The goods are often purchased with stolen credit cards, but the con artists have trouble getting them delivered out of the country, because many U.S. merchants are now wary of shipping to Nigeria. So the criminals need a middle-man.

"They say, 'Oh, once you have them, why not just send them? People say, 'I've got these packages and I don't know why,'" Gregory said.

Sluppick said one confused victim in her Yahoo support group currently has about $50,000 in merchandise that's been sent to her home, and she doesn't know what to do with it.

The Merchant Risk Council's Ferguson said victims can always contact her agency for help returning merchandise to the retailers.

'Keep your money to yourself'
But there is no returning money to consumers who have wired funds overseas, hoping to cement a love bond. Smalley said other would-be victims need to know about the perils of online matchmaking, and they need to listen to the little voices of hesitation and concern inside that she failed to heed.

"So much came back to me after all of this was done," she said. "I sat there thinking about everything. But these guys are professionals. They have the time. They have the patience."

Rhoda Cook has for years operated a Web site named straightshooter.net which maintains a database of sweetheart con artists. She's seen many varieties of romance scams, online and off. There's nothing new about charming men and women swindling would-be lovers, she said.

"When they invented the car, the con artist could drive to the next county. Now they can get on the Internet and go across the world," Cook said. "When you meet someone and you really want someone you just want to believe them."

Her advice to daters is the same, online or off:

"Enjoy the relationship, but keep your money to yourself," she said. "That way, if it goes wrong, all you're going to lose is your heart."

© 2005 MSNBC Interactive